Inspiration should be a commodity, not a luxury.
It’s bread and butter to every creative soul (and stomach).
And when the hunger strikes, the hunger roars,
with love, sweat, tears, and COUNTLESS HOURS of Googling.
You’re on LoveTheWorkMore, a not-so-microsite that compiles and constantly updates all Lions-winning creative works, spanning Cannes Lion’s entire history SINCE 1954.
The zero-cost LoveTheWork.com, in a nutshell.
Each work is SHOWCASED based ON the highest lions that it got awarded that year.
Yes, FEEL FREE TO DIVE IN the GOLDEN days when winning a Grand Prix were even RARER than getting struck by lightning.
You see, that’s the nature of this industry: greatness is tough to reach, but should never be tough to find.
That’s why we WANT TO share IT for free,
UNDER no paywall, no subscription.
Greatness iSN’T RESERVED FOR a SELECT few. Greatness iSN’T exclusive to those who can afford it. Greatness iSN’T ageist.
It’s QUITE SIMPLE, REALLY: the more greatness we ABSORB, the less MEDIOCRITY we put out.
and that’s for you, an interN. or you, a CCO/CMO. or you, who couldn’t care less about advertising.
Enough with the small talks. We will let the works themselves take the stage now.
This is Quynh Tran and Toan Mai, wishing you plenty of love for this BEAUTIFULLY MADDENING industry that we ALL hate to love.
WATCH THE JOURNEY OF HOW WE GOT HERE: HERE.