Inspiration should be a commodity, not a luxury.
It’s bread and butter to every creative soul (and stomach).
And when the hunger strikes, the hunger roars,
with love, sweat, tears, and a lot of Googling.
You’re on LoveTheWorkMore, a not-so-microsite that compiles and constantly updates all Lions-winning creative works, spanning across Cannes Lion’s entire history.
The zero-cost LoveTheWork.com, in short.
Yes, we’re even bringing you back to the good old days when the chances of winning a Grand Prix were even lower than getting struck by lightning.
You see, that’s the nature of this industry: greatness is tough to reach, but should never be tough to see.
That’s why we are willing to share them for free,
with no paywall, no subscription, no ID submission required to show how young, broke and passionate you are.
Greatness is not for a chosen few. Greatness is not exclusive to those who can afford it. Greatness is not ageist.
It’s simple: the more greatness we take in, the less shittiness we put out,
and that’s for you, an intern, or you, a CCO/CMO, or you, who couldn’t care less about advertising.
Enough small talks. We will let the works themselves take the podium now.
This is Quynh Tran and Toan Mai, wishing you plenty of love for this one ridiculous industry that we hate to love.