2002
GRAND PRIX /
TITANIUM
TAG – NIKE (WIEDEN+KENNEDY, PORTLAND)
THE CHAIN – NIKE (FRAMFAB COPENHAGEN)
HITCHHIKER – AUTOMOBILE ASSOCIATION (HARRISON TROUGHTON WUNDERMAN LONDON)
THE HIRE – BMW (FALLON MINNEAPOLIS)
PIERCING – OSLO PIERCING STUDIO (LEO BURNETT OSLO)
MAGNUM 7 DEADLY SINS: GIVE IN TO IT – MAGNUM ICE CREAM (UNIVERSAL MCCANN SYDNEY)
GOLD
MISSING PIECE – THE ECONOMIST (AMVBBDO LONDON)
ELBOW MAN, 19 YEAR OLD IN BATH, INTENSE GIRL, LOUISE – COCO DE MER (SAATCHI & SAATCHI LONDON)
HALF-DAY OFF – SMIRNOFF (WOW RAPP COLLINS AUCKLAND)
FOCUS ON THE POSITIVE – FLORIDA DEPARTMENT OF HEALTH (CRISPIN PORTER + BOGUSKY MIAMI)
ARE YOU MINI? – BMW (BBDO INTERONE MUNCHEN)
DOG – TOYOTA CELICA (SAATCHI & SAATCHI LOS ANGELES)
MIZUNO WAVE – ALPARGATAS (ALMAP BBDO SÃO PAULO)
WINDOW – LAND ROVER (Y&R MADRID)
MICROWAVE – ART DIRECTOR’S CLUB (BOZELL NEW YORK)
STAGGERING INNOVATION – BELL CANADA (COSSETTE MEDIA TORONTO)
NEWSPAPER, CAPS, SKYLINE, MAP – THE NEW YORK TIMES (BOZELL NEW YORK)
EXCUSE – NIKE (PUBLICIS CASADEVALL PEDRENO & PRG BARCELONA)
THE TREE – TECTONA (JEAN ET MONTMARIN LEVALLOIS-PERRET)
DOCTOR – STELLA ARTOIS (LOWE LONDON)
TERRIFYING, MYSTIFYING, FASCINATING – DEPARTMENT OF HEALTH/COI (D’ARCY LONDON)
MILLENCOLIN BATTLE – BURNING HEART RECORDS (FARFAR STOCKHOLM)
LOVE XXX – SODRA CELL (GARBERGS ANNONSBYRÅ STOCKHOLM)
DURACELL ULTRA M3 LAUNCH – DURACELL (OMD LONDON)
ELEPHANT, HIPPO – NISSAN (TBWA\PARIS BOULOGNE-BILLANCOURT)
ANY COLOR YOU CAN THINK OF – DULUX (LOWE BULL CALVERT PACE JOHANNESBURG)
PIPES – COMGAS (LEW LARA SÃO PAULO)
AFGHAN GIRL – NATIONAL GEOGRAPHIC (BATES PORTUGAL LISBON)
PARALYSIS, IMPOTENCE, INCONTINENCE – MS SOCIETY (SAATCHI & SAATCHI LONDON)
SONJAWASHERE – SONERA (TBWA\PHS HELSINKI)
GLASSES – FRISK (WIEDEN+KENNEDY LONDON)
JOCKEY – FRISK (WIEDEN+KENNEDY LONDON)
MINI, LET’S MOTOR – MINI (CP+B MIAMI)
SEEN IT, TRIMMED PROOF, POOR EXECUTION – MARKETING AWARDS (TAXI TORONTO)
SURVEILLANCE, RADAR, YOUR AD HERE – GUINNESS UDV (J.WUNDERMAN THOMPSON NEW YORK)
3-MINUTE COMIC PROJECT – SHOGAKUKAN (DENTSU TOKYO)
NOKIA GAME 2001 – NOKIA (EURO RSCG THE NETHERLANDS AMSTERDAM)
UMBRELLAS – PARMALAT (DEL CAMPO NAZCA SAATCHI & SAATCHI BUENOS AIRES)
MOTHER’S DAY – CERVECERIAS QUILMES (Y&R BUENOS AIRES)
STUDIO LIGHTS – OSRAM (SAATCHI & SAATCHI JOHANNESBURG)
THE FORK, SPAGHETTI, LITTLE CARS – IKEA (LEAGAS DELANEY PARIS CENTRE PARIS)
DOG – IKEA (LOWE & PARTNERS SINGAPORE)
LIVING WITH IT – AVENTIS (MRM PARTNERS WORLDWIDE NEW YORK)
INDEPENDENCE – HARLEY DAVIDSON (GIOVANNI FCB SÃO PAULO)
SMOKING CAUSES CANCER – HAMLET MINIATURES CIGARS (CDP LONDON)
JARDEL – GUARANA BRASIL (TEMPO OMD PORTUGAL LISBON)
BROTHERHOOD FDNY – AMERICAN EXPRESS (OGILVYINTERACTIVE NEW YORK)
LEAF BLOWER, BOAT, NAIL GUN – FOX INTERNATIONAL (HARVEST SANTA MONICA)
CARTOON – NSPCC (SAATCHI & SAATCHI LONDON)
ODYSSEY – LEVI STRAUSS (BBH LONDON)
SHARK, AIRPLANE, ZEBRA – DISCOVERY CHANNEL (NEBOKO AMSTERDAM)
UNFINISHED DIARY – CEPSA OIL COMPANY (CP COMUNICACION PROXIMITY MADRID)
TITANIC – MASTERCARD (MCCANN-ERICKSON PUERTO RICO SAN JUAN)
DOGGIE STYLE – CLUB 18-30 (SAATCHI & SAATCHI LONDON)
VENDING MACHINE – ST MUNGO’S (SAATCHI & SAATCHI, LONDON)
SEAFOOD GRAPES – GONZALEZ BYASS (BASSAT OGILVY BARCELONA)
FRIDGE – BUD LIGHT (DOWNTOWN PARTNERS TORONTO)
DEVASTATION – BRAZILIAN RAIN FOREST (LEW LARA SÃO PAULO)
ONE-HALF THE CALORIES, ONE-HALF THE AD – SUNTORY HOLDINGS LIMITED (DENTSU TOKYO)
ICICI CHILDREN’S GROWTH BOND MAILER – ICICI BANK (ICONTRACT MUMBAI)
METAMORPHOSIS – AXE (VEGAOLMOSPONCE BUENOS AIRES)
AUDI A2 – AUDI (SAATCHI & SAATCHI COPENHAGEN)
COWBOY – CANCER ASSOCIATION (OGILVY & MATHER MUMBAI)
ATOFF ANTI-SMOKING CAMPAIGN – ALABAMA TOBACCO FREE FAMILIES (LUCKIE AND COMPANY BIRMINGHAM)
TATE MODERN’S WARHOLISER – TATE (NAKED COMMUNICATIONS LONDON)
CERTIFICATE – VIRGIN (BBDO JOHANNESBURG)
CHILD LABOUR – UNICEF (SPRINGER & JACOBY WERBUNG HAMBURG)
ACDELCO BATTERIES – ACDELCO PARTS/BATTERY (MCCANN-ERICKSON BRASIL SÃO PAULO)
SILVER
CARPET MAILING – XEROX (HARRISON TROUGHTON WUNDERMAN LONDON)
BOY – TELECOM ARGENTINA (AGULLA & BACCETTI BUENOS AIRES)
AUTO TRADER WRECKS – LAND TRANSPORT SAFETY AUTHORITY (CLEMENGER BBDO WELLINGTON)
JEANS – MERISANT (DEL CAMPO NAZCA SAATCHI & SAATCHI BUENOS AIRES) *
ABSOLUT COMPOSER, GIFT, PROTECTION – ABSOLUT VODKA (TBWA\CHIAT\DAY NEW YORK)
BIG NIGHT – DISNEY (LEO BURNETT CHICAGO)
SQUARE – DUREX (MCCANN-ERICKSON MANCHESTER)
ULTERIOR EMOTIONS – LABATT (DOWNTOWN PARTNERS TORONTO)
GIRL, INFINITE, BRAKING – EDITORA REFERENCIA (DM9DDB SÃO PAULO)
ONE IN FOUR – WOMANKIND (RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON)
CHILD SLAVERY CATALOGUE – UNICEF (SAATCHI & SAATCHI SYDNEY)
AUTUMN LEAVES – UNICEF (TBWA GGT DIRECT LONDON)
BUS – SMITH SNACKFOODS (CLEMENGER BBDO SYDNEY)
SCHOOL – TOYOTA (SAATCHI & SAATCHI LONDON)
FISH – TESCO LOTUS (OGILVY & MATHER THAILAND BANGKOK)
TOOL BOX – VICTORINOX HONG KONG (SAATCHI & SAATCHI GUANGZHOU)
DOTS/AIR CRESTED BUTTE MUD – NIKE (WIEDEN+KENNEDY PORTLAND)
GOALPOSTS – UMBRO (FALLON LONDON)
TRASH – FUNDACIO EXIT (DEC BARCELONA)
FINEST LUXURY, LOGO, THE KEY – LEXUS (TEAM ONE ADVERTISING EL SEGUNDO)
EARLY MORNING – ABBA SEAFOOD (FORSMAN & BODENFORS GOTHENBURG)
CURLER – ROWENTA CURLING IRON (PUBLICIS WERBEAGENTUR FRANKFURT)
AN IMPERFECT WORLD – FOTOPRIX (THE FARM MADRID)
PENSION GAP CAMPAIGN – ACHMEA (RAPP COLLINS AMSTERDAM)
CLASSROOM – CHINA LIGHT & POWER (SAATCHI & SAATCHI HONG KONG)
GRAD WRAP – NGA (BRISTOW/PRENTICE/LAMBAART/BUDD MELBOURNE)
DOG – NESCAFE (MCCANN-ERICKSON LONDON)
FAT/THIN, BALDHEAD/HAIRY – NATAN (F/NAZCA SAATCHI & SAATCHI SÃO PAULO)
PANTS – MILK PEP (BOZELL NEW YORK)
RENTAL FLAT – MANIX (BDDP ET FILS PARIS)
AND THE WINNERS ARE – PBH (DUVAL GUILLAUME BRUSSELS, BRUSSELS)
THE PLANE – RICHES MONTS (LEO BURNETT PARIS PARIS)
ORIGINS – INTERNATIONAL YEAR OF GAUDI (TANDEM DDB MADRID)
STAPLES – GENERALI (MCCANN-ERICKSON GENEVA)
HANDCUFFS – PEGAMIL (OGILVY & MATHER BUENOS AIRES)
NICE & TIDY – IKEA (FORSMAN & BODENFORS GOTHENBURG)
PEANUTS – HARLEY DAVIDSON (CARMICHAEL LYNCH MINNEAPOLIS)
RUGBY STOCKING – GUINNESS UDV (OGILVY & MATHER MALAYSIA KUALA LUMPUR)
POOL TABLE, WASHING MACHINE, WALL – GUINNESS UDV (SAATCHI & SAATCHI JOHANNESBURG)
ADVERTISING PLANE – YARDEN (VAN WALBEEK ETCETERA AMSTERDAM)
MUSHROOM, BROCOLLI, LOBSTER – PILLSBURY (LEO BURNETT SÃO PAULO)
BUS – FEVICOL ADHESIVE (OGILVY & MATHER MUMBAI)
GREAT IDEA – FEDEX (@RADICAL.MEDIA NEW YORK)
IN A BUS – MCDONALD’S (LEO BURNETT SEOUL)
FINGERS – DHL (IDB/FCB SANTIAGO)
APPLE, BENETTON, HEINEKEN – TDH (CATHEDRAL THE CREATIVE CENTER MADRID)
JAWS, NEW YORK NEW YORK, BEETHOVEN – FNAC BRASIL (W/BRASIL SÃO PAULO)
FISH, PAINT, BIRDCAGE – DATEK (BOZELL NEW YORK)
MARATHON – CAMPBELL’S (MOTHER LONDON)
COMPUTER, LEVER HOCKEY, NET – COVENANT HOUSE (TAXI TORONTO)
PLANS – CIGNA RETIREMENT AND INVESTMENT SERVICES (SALEM SÃO PAULO)
JUST DO IT, MICKEY, E=MC2 – HEREDIA (LEO BURNETT LISBON)
FOR EVERYONE – COCA-COLA (MCCANN-ERICKSON BUENOS AIRES)
MANNEQUIN – IZZO MOTORS (GIOVANNI FCB SÃO PAULO)
IMAGINATION/WHALE – ADVERTISING COUNCIL (DENTSU TOKYO)
YOU NEVER KNOW – COI (OGILVY LONDON)
POPCORN, TV GUIDE, DINNER – CASIO MINI TV (COLENSO BBDO AUCKLAND)
KIWI, TOILET ROLL, CLAY MODEL, BALL OF WOOL – BOSCH (TANDEM DDB MADRID)
FLY, CHICKEN – BOERI (ARNOLD WORLDWIDE BOSTON)
PRISON – BIC (TBWA\CAPSULA SÃO PAULO)
WEBSPECIAL DETROIT 2002 – MERCEDES BENZ (SCHOLZ & VOLKMER WIESBADEN)
QUATTRO – AUDI QUATTRO (TANDEM DDB MADRID)
AUDI A4 AVANT – AUDI (DOUBLEYOU BARCELONA)
ART MUSEUM – MOCA (TBWA\CHIAT\DAY LOS ANGELES)
AIDS HELP VIENNA – AIDS FOUNDATION (PALLA KOBLINGER PROXIMITY VIENNA)
MAGMA – AIRBUS (EURO RSCG CORPORATE PARIS)
CRAB: THE REVENGE, THE COMEBACK OF THE PIG – BAYER (TIEMPO/BBDO BARCELONA)
BRONZE
NEW YORKER MUSIC ISSUE: CAR LIGHTER – VOLKSWAGEN (ARNOLD WORLDWIDE BOSTON)
THE PUB – EUROSTAR (TBWA\PARIS BOULOGNE-BILLANCOURT)
ALWAYS HAVE THE LAST WORD – THE ECONOMIST (OGILVY & MATHER ADVERTISING HONG KONG)
UMPIRE – NASHUA MOBILE (TBWA\HUNT LASCARIS JOHANNESBURG)
CAN YOU – TEACHER TRAINING AGENCY (MCCANN-ERICKSON MANCHESTER)
TURF – ESPN (WIEDEN+KENNEDY NEW YORK)
LANCE – ESPN (WIEDEN+KENNEDY NEW YORK)
THE BABY – BIC (TBWA\PARIS BOULOGNE-BILLANCOURT)
SHOULDER, HEAD – GLAXO SMITH-KLINE (GREY WORLDWIDE BANGKOK)
NEUMAN – PEP & DMI (BOZELL NEW YORK)
WRAPPED NEWSPAPER – MEDECINS SANS FRONTIERES (FCB KOBZA VIENNA)
GOURD – LAND ROVER (RAINEY KELLY CAMPBELL ROALFE/Y&R LONDON)
RIO – ACHMEA (RESULT DDB AMSTERDAM)
MAN HOLE, SOCKS – HEINEKEN (BATES ADVERTISING SINGAPORE)
COVERAGE – YARD FITNESS CENTERS (BACKYARD PRODUCTIONS CHICAGO)
SURPRISE – DUNKIN’ DONUTS (HILL HOLLIDAY CONNORS COSMOPULOS BOSTON)
POODLE – FUJI FILM (HUNGRY MAN NEW YORK)
CROSSWORD – BIC (TBWA HUNT LASCARIS JOHANNESBURG)
BEETLE SHAPES: SIDEWALK – VOLKSWAGEN (ARNOLD WORLDWIDE BOSTON)
AUDI TDI TECHNOLOGY: FOR SALE – AUDI (ALMAP BBDO SÃO PAULO)
COUPLES, FRIENDS, FAMILY – SEA SHEPHERD (SAATCHI & SAATCHI SINGAPORE)
MYTH-BUSTERS RECEIPT – AMERICAN EXPRESS (OGILVYONE WORLDWIDE LONDON)
AIDS: MAN SEX – AIDES (TBWA\PARIS BOULOGNE-BILLANCOURT)
TROJAN HORSE – WOLFGANG ARCK (SCHOLZ & FRIENDS BERLIN)
CARD-CARRYING MEMBERS OF SAXONY’S ECONOMY – WIRTSCHAFTSFOERDERUNG SACHSEN (SCHOLZ & FRIENDS BERLIN)
OLD LADY, SNAIL, TURTLE – DIVEO (TBWA\CAPSULA SÃO PAULO)
VOLUNTEERING WORLD – VOLUNTEERING SERVICE OVERSEAS (LEONARDO LONDON)
ABSOLUT PERFECTION – ABSOLUT VODKA (SPRINGTIME STOCKHOLM)
BABY TAGS – BARNARDO’S (BBH LONDON)
UFO – CONDOR (TBWA GGT DIRECT LONDON)
ROCKY – TURNER BROADCASTING SYSTEMS (HUNGRY MAN, NEW YORK)
MOKITOWN – DAIMLEY CHRYSLER (NEUE DIGITALE FRANKFURT)
THE FLY – CARRIER (BBDO BANGKOK)
FOOT AND MOUTH – THE SAMARITANS (OGILVY LONDON)
SPIES – CALLE 13 (REMO D6 MADRID)
BLIND – TELEFONICA (DM9DDB SÃO PAULO)
LOOK BACK, SURPRISE, SHOWER – TASCO (BROWN MELHUISH FISHLOCK SYDNEY)
TONGUE – TABASCO HABANERO SAUCE (DDB DALLAS)
RECOVER – TABASCO GREEN JALAPENO SAUCE (DDB DALLAS)
BREATHE – TABASCO GARLIC PEPPER SAUCE (DDB DALLAS)
THE KID – NIDAR (NEW DEAL DDB OSLO)
ROCKET, TOAST – POLAROID (LEO BURNETT CHICAGO)
CHOPSTICKS – CAMPBELL’S (PROXIMITY LONDON)
SOFT ON THE OUTSIDE – THOMAS PINK (M&C SAATCHI LONDON)
WALLPAPER – SANDBERG TAPETER (ANR.BBDO GOTHENBURG)
HEAVEN CAN WAIT – AXION (DUVAL GUILLAUME BRUSSELS)
CONSEQUENCES – LAND TRANSPORT SAFETY AUTHORITY (CLEMENGER BBDO WELLINGTON)
SAFETY BELT – WAITAKERE CITY COUNCIL (YOUNG&RUBICAM.THINKING AUCKLAND)
BLIND – REXONA (FILM MASTER MILAN)
STORE – HARVARD PILGRIM HEALTH CARE (HILL HOLLIDAY CONNORS COSMOPULOS BOSTON)
NEED A POST FACILITY? – THE FACE (FAGAN REGGIO DEL BRAVO ROME)
CHURCHILL, SINATRA – BIC (TBWA\LISBON)
THE INSECTIVORES: WOMAN, THE INSECTIVORES: MAN – ENGELHARD ARZNEIMITTEL (SCHOLZ & FRIENDS BERLIN)
BURNED – ORIGINAL TABASCO PEPPER SAUCE (DDB DALLAS)
WELCOME/GOODBYE – OPTICIAN ROQUET (DUVAL GUILLAUME BRUSSELS)
CHEAPER SET BOOKS – ONLINE BOOKSTORE (LEO BURNETT I:D OSLO)
TOCK TICK – OIL OF OLAY WRINKLE SMOOTHING CREAM (SAATCHI & SAATCHI CAPE TOWN)
ATTRACTIVE AND WELL MAINTAINED, SPACIOUS IN OSLO – OBOS (NEW DEAL DDB OSLO)
FAKE – MERISANT (DEL CAMPO NAZCA SAATCHI & SAATCHI BUENOS AIRES)
TOURISTS – CITIZENS AGAINST TERRORISM (HUNGRY MAN NEW YORK)
NATURAL MEAT II – NATIONAL MEAT INSTITUTE OF URUGUAY (TEOREMA MONTEVIDEO)
LITTLE GIRL – MONOPOLY (TANDEM DDB MADRID)
FATHER – MONOPOLY (TANDEM DDB MADRID)
FORGET THE CLUTCH PEDAL – MERCEDES-BENZ (SCHOLZ & FRIENDS BERLIN)
EMBRYO – DAIMLEY CHRYSLER (SPRINGER & JACOBY WERBUNG HAMBURG)
GUM – AUCKLAND COUNCIL (COLENSO BBDO AUCKLAND)
SCREWED UP – IBM (OGILVYONE WORLDWIDE LONDON)
BBQ – AMNESTY INTERNATIONAL (NEW DEAL DDB OSLO)
BABY – HONDA (DM9DDB SÃO PAULO)
VENDING MACHINE – ST. MUNGO’S (SAATCHI & SAATCHI LONDON)
NEIGHBOURS – PAUSE LJUD & BILD (AKESTAM HOLST STOCKHOLM)
HOOPER – HALLMARK (LEO BURNETT CHICAGO)
SHOPPING CART – PGA TOUR (GSD&M AUSTIN)
MIRRORS – CRUK (WWAV RAPP COLLINS LONDON)
CRAZY LEGS – LEVI STRAUSS (TBWA\CHIAT\DAY SAN FRANCISCO)
X-RAY FLOWER – LILY FARM (SAATCHI & SAATCHI BANGKOK)
VERTICAL – FIAT GROUP (LEO BURNETT SÃO PAULO)
ZOO – MCDONALD’S (LEO BURNETT LONDON)
FOREVER – ESTRELLA DAMM BEER (TANDEM DDB MADRID)
GUITAR – WESTPAC (SAATCHI & SAATCHI NEW ZEALAND WELLINGTON)
WASP – DUREX (DUVAL GUILLAUME BRUSSELS)
DEPARTURE – DULCOLAX (JEAN ET MONTMARIN LEVALLOIS-PERRET)
PLEASE DON’T SWITCH OFF – MS SOCIETY (SAATCHI & SAATCHI LONDON)
LEAVE – DIRECT LINE (MRM DIRECTING MADRID)
THE ARGUMENT – FIAT GROUP (LEO BURNETT MILAN)
CHESS – FIAT GROUP (LEO BURNETT MILAN)
AFTER-HOURS – FIAT GROUP (LEO BURNETT MILAN)
FOOTBALL – BRIGHT DAIRY (D’ARCY SHANGHAI)
MOSQUITO – XBOX (BARTLE BOGLE HEGARTY LONDON)
GLASSES PACK – ROYAL NEW ZEALAND FOUNDATION FOR THE BLIND (SAATCHI & SAATCHI NEW ZEALAND WELLINGTON)
BELLIES – MOLSON (J.WALTER THOMPSON RIO DE JANEIRO)
ALARM CLOCK – PHILIPS (CRAVEROLANIS EURO RSCG BUENOS AIRES)
BUS – BANANA BOAT SUNBLOCK (Y&R BUENOS AIRES)
REACH FOR THE STARS – AUDI (GRAFFITI AGENCY MUNICH)
SHOPLIFTER – BEHINDERTEN-SPORTVERBAND BERLIN (TBWA\BERLIN)
Y DO U THINK – VIRGINIA TOBACCO SETTLEMENT FOUNDATION (WORK RICHMOND)
PERIGRINATE, QUIESCENCE, DISTEND, COIN REQUITAL – HOUGHTON MIFFLIN (MULLEN WENHAM)
OLD BULL – CHIVAS BROTHERS (OGILVY & MATHER SINGAPORE)
VOLUNTEER – RED CROSS (CATHEDRAL THE CREATIVE CENTER MADRID)